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Security SaaS provision is a lucrative trend that is rapidly gaining speed. According to Forrester, 54% of IT organizations are expected to utilize some form of Unified Endpoint Management (UEM) solution by 2020. While traditionally, SaaS safeguarding applications were purchased alongside other products, the rise of cyber-attack likelihood is making big waves. According to the Ponemon Institute, the average cost of a data breach in 2016 was $4 million USD. Additionally, the versatility of assault methodology and the damages associated with these varied dangers are making corporate safety an arguable necessity. As 60% of interviewed CISOs testified that modern cyberspace attackers use more advanced methods and technology than the enterprises they target, the necessity of a company taking measures to improve their security is only growing with time.
Contemporary work environments have long since outgrown a localized workplace environment limited to in-house devices. The rise of BYOD and its implications relative to fostering flexibility, adaptability, and innovative enablement are a modern inevitability. Unfortunately, this ease of accessibility can lead to a wide variety of security issues. IBM reports that 49% of information workers use at least three devices to facilitate their work. So, serious issues occur if one of those devices containing sensitive information, IP, etc., is misplaced or hacked. Therefore, solutions like MaaS360 with Watson that provide access to occupational networks while maintaining a safe environment are very appealing for any institution. IBM MaaS360 with Watson is a secure enterprise mobility management (EMM) platform that quickly and seamlessly deploys devices, delivers productivity apps and enables content collaboration across endpoints, users, apps, docs, and data. Between firewalls and remote deletion options, the balance between security and availability is maintained.
However, regardless of how effective a solution’s functionality is, end customers will refuse to press buy if their journey takes them through an unreliable platform or one utilizing unnecessarily complicated purchasing processes. Therefore, the medium through which end-customers are exposed to applications must be user-friendly, accessible, and problem free. In addition to fulfilling these criteria, AppXite’s proprietary portal automates several essential components of the purchasing experience, like billing and invoicing. Easy maintenance, automatic updates, and large margin potentials make MaaS360 an attractive bundling and upselling option.
